Rented traffic
Paid search visitors ride buses down the ad highway. Organic visitors walk in. When the buses outnumber the walkers, you are renting the town.
Ahrefs, estimated, Google Search only
A game for Shopify brands, by Peel, part of Relay Commerce
Visitors arrive at the gate and buyers walk to your HQ. Subscribers build the neighbourhoods up, from houses to towers. Your sales grow the bank beside the HQ, and your average order sizes the square in front of it.
The town opens up as you play: new buildings and widgets appear as it grows.
Free. Look around without an account. Start a Peel trial to swap simulated orders for your own.
- Meta
- Attentive
- Klarna
- Afterpay
- Privy
- PageFly
- AfterShip
- TikTok Ads
Watch it play
Recorded from the game itself. It plays muted with captions; sound is one click. Orders, customers and tool effects are simulated.
Five lenses, one town
Each part of the town is one part of your business. Flip through them.
Cool, and practical
Seven stats graded A to F against stores your size in your category. The weakest gets three steps for this week, from your own figures, and the app that does it.
Benchmarks are simulated for now, and say so.
- Loyalty90-day repeat rateA
- Staminareturning-customer revenue shareB
- Weak spotReorder speeddays to 2nd orderF
- StrengthAOVC
- Goldgross marginB
- WisdomLTV:CAC (LTV = 12-month gross profit per customer)A
- EnduranceCAC paybackB
Next move · raise Reorder speed F
Send the reorder reminder on day 63
- Your customers wait 66 days (median) for their 2nd order.
- Send the reminder on day 63, a few days before they run out.
- Put a one-tap reorder of their last order in it.
Uses Relo · the magnet tower
The BFCM boss
Black Friday brings the buyers. The boss is beaten in the 60 days after, when they come back for a second order. The fight runs to January 26.
Expected hits and the weekly line are simulated, and say so.
Relay tools are the weapons
Each weapon card shows the hits the simulation expects from that tool on your own BFCM buyers. Every week a line says whether you are on track, or short and by how many.
- SmartrMailEmail flow back to buyers who went quiet
- ReloReorder reminder at each buyer's reorder moment
- SmartrrSubscribe-and-save offer on the 2nd order
- SalesPopGets BFCM visitors and first-time buyers on your list, so win-back can reach them
- FOMOSocial proof on the return visit, so a second visit becomes a second order
- SavedByFewer refunds on damaged or late parcels, so buyers stay
Relay tools stand in town as buildings
Each one does a single job you can watch in the city. None is needed to play. Their effects in the game are simulated, never measured results.
- SalesPopLit billboardPop-ups that turn visitors into subscribers: sign-up offers, spin-to-win, exit intent.Visit SalesPop
- FOMONeon sign on the HQSocial proof at the product page and cart ("37 people bought this today"), so more visits become orders.Visit FOMO
- SmartrMailPost officeWin-back emails to customers who stopped buying, if they are on your list.Visit SmartrMail
- ReloMagnet towerReorder reminders at each subscriber's reorder moment.Visit Relo
- SmartrrTram stationSubscriptions, so repeat customers reorder on a schedule.Visit Smartrr
- SavedByShield dome over the loading dockShipping protection, so a lost or broken parcel doesn't lose the customer.Visit SavedBy
- PeelObservatoryRetention analytics: who is at risk, who is leaving, and when.Visit Peel
Better together
Ecommerce runs on brands helping each other. Invite a brand by its domain: accepting draws a bridge between your towns, and allies form a clan.
Only a store's owner, verified by an email on its domain or a Peel install, invites or accepts for it. An ally sees your town as a guest does: public data and labelled simulation, never your own figures.
Bridges and clans
Allied towns are joined by a bridge and fly one clan banner. Clans rank against clans, so the competition moves up a level.
The clan boss
The BFCM Behemoth is a clan fight: every member's Black Friday hits one shared health bar. A town alone can't beat it.
Partner tiers
Every invite is a referral. Allies who start with a Relay product move you up from Ally to Ambassador to Guild.
- Pitch a prospect. Open a prospect's town from their domain and create a link. They see a read-only town with your name, logo and contact, and their top 3 gaps.
- Your portfolio. Every client's town on one map, sized by store, with a table of level, rented traffic, the boss and alerts.
- Monday alert list. The Monday email leads with what changed: the boss off track, an app installed but not running, a page speed drop, rented traffic up.
Make it real
Your town starts from public data, with orders and retention simulated and labelled. Start with Peel and the town switches to your own figures after Peel's first sync, usually within a day.
Leagues
Ranked against brands in your vertical and size band. Names stay hidden unless both brands show them.
The Monday email
Your week in town: every town you play, one quest and one thing worth knowing.
Quests
Every week brings quests from your own town: a gap to close, a tool to try, a number to move.
Apps, traffic, search, ads, reviews and site speed are real public data; Store Leads and Ahrefs figures are estimates. Orders and retention are simulated until the store runs Peel, and labelled that way. Design partners' members see their own store's real monthly figures from Relay's products instead.